IA Makes Variety Magazine

TORONTO -- "Independent America: The Two Lane Search for Mom & Pop," a Canadian-made film, has made its second international sale, to Australian broadcaster SBS.

A big deal for us. Our sale to SBS got noticed by "the world's premier source of entertainment news."  Variety magazine's Tamsen Tillson spoke to our EP, Tom Powers about how we managed to get word out about IA independent of any broadcasters:

Since its completion in October, "Independent America" has been the subject of a grassroots promotion and marketing campaign. The producers attend screenings and sell DVDs and have an aggressive online marketing campaign.

The film was sold to NHK in Japan in February and screened last week.

"My approach is not to wait for a broadcaster to come on board," said producer Tom Powers. "The whole market is changing, and I don't think the broadcasters necessarily care if you put out a DVD first. The days of sitting around and waiting for a broadcaster to bless a film are gone. There are so many ways to get your film out there."