We received this great e-mail this week:
My husband and I watched your film and words cannot describe how moved we felt by your accurate portrayal of the "big box" mentality in the United States... Good old fashion service is now a thing of the past. Lost is knowing your customers and their wants. In fact, we have been so affected by this movie that we are planning a road trip from Arizona, where we live now, to Michigan and then ending in Florida...just as in your movie, we will drive the back roads and stop only at mom and pop establishments capturing the "lost " America and the "renewal" of it.
We're always happy to hear when others take to the road and adopt our own IA rules -- it's a great way to see the USA.
Speaking of the sincerest form of flattery, check out Marketplace's recented "Consumed" feature A Local Model for Global Sustainability -- which features Bellingham WA, the first stop on our IA expedition (and where Heather went to school).
New to them, old news to us!
Now, if you took this neighborly business-to-business relationship across an entire town, you'd have a self-sustaining, local economy. Then imagine that model spread around the whole world, and you're glimpsing the revolutionary vision of the new "buy local" movement. It's anti-globalization on a global scale. The movement has even begun to spawn conferences with standing-room only.